IDC Corporation Highlights Vitria in Vendor Spotlight

Improving Operational Intelligence with Software that Navigates Information

Sunnyvale, CA–(May 10, 2011) – Vitria’s M3O Operational Intelligence Suite has been highlighted by IDC, a premier provider of market intelligence for IT and telecommunications markets, as a key solution for real-time analytics and business decision making. The report features M3O as a key technology to help organizations quickly identify and perform the most profitable course of action in the face of changing business conditions.

The IDC report, authored by Business Process Management Program Vice President Maureen Fleming, covers business navigation systems as they pertain to customer loyalty, revenue, and decision analysis. The report reveals that within the past decade, enterprises worldwide spent more than $1 trillion building and managing systems as an attempt to automate core processes, resulting in added integration complexities. Consequently, enterprises are now looking to invest in software that provides real-time intelligence regarding their business operations.

Operational Intelligence (OI) provides enterprises with the visibility, insight, and ability to take immediate action across all business operations and processes. Referencing a successful OI implementation with one of the nation’s largest electric utility providers, Fleming describes how Vitria’s M3O Operational Intelligence Suite “monitors thousands of enrollments on a daily basis, giving [them] end-to-end visibility over the customer enrollment life cycle. This visibility has allowed [them] to intervene early if problems are detected or predicted and to take mitigating steps, often fixing problems before they negatively impact customers and thereby providing its customers a better and more consistent experience.”

In today’s fast-paced business environment, customer complaints can spread with viral speed. The report concludes, however, that with intelligent business navigation systems, such as Vitria’s M3O Operational Intelligence Suite, organizations can now mitigate risks and refocus their energies on growing their business.

[Download Report]

To learn more about Vitria or to request a customized product demonstration, please contact: pr@vitria.com

Additional Resource Links:
Vitria Website
Vitria Blog
Vitria on Twitter

About Vitria:
Vitria Technology, Inc. provides the industry’s leading Operational Intelligence suite, empowering partners and customers alike to develop innovative Operational Intelligence solutions to analyze business activities in the proper context and take real-time action. The result is faster, better decision-making. With a rich heritage as a technology pioneer, Vitria’s award-winning process integration solutions provide the backbone for many Global 2000 companies’ mission-critical business processes. Vitria has customers in North America, South America, Europe, Asia, and Australia.

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