Vitria Wins Innovation Award

Second Latin American Innovation Award This Quarter

Rio de Janeiro, Brazil – October 5, 2011: Vitria’s latest project initiative in Brazil, known as Fluid M3O, has won this year’s 2011 Futurecom Innovation Award. Futurecom is the largest event for the communications sector in Latin America, and its purpose is to offer attending companies and professionals a stimulating environment for business development, networking, and transfer of knowledge. The award was presented in front of approximately 3,000 attendees, with over 100 competition entrees.

According to Vitria Brazil Country Manager, Jose Carlos Sampaio, “Today’s businesses face the difficulty of achieving visibility into customer and operational data as the data resides in multiple systems and ‘silos’ with multiple points of ownership. Vitria’s implementation of Fluid M3O rises above these challenges, providing the performance and flexibility to improve customer satisfaction and reduce churn by proactively resolving issues that impact customers.”

This year’s Futurecom Brazil event hosted approximately 15,000 attendees, with more than 72% of them presidents, directors, and managers, from 40 countries. The event consisted of two main tracks: (1.) an International Congress recognized for the presence of distinguished professionals and executives from Brazil and abroad and (2.) a comprehensive Business Trade Show with exhibitors displaying their services, solutions, applications, systems, and technologies.

Vitria’s M3O Operational Intelligence Suite possesses the unique ability to enhance the value of existing software investments. M3O increases the value of ERP investments, delivering insights by shedding light onto “dark” – or hidden – processes, quickly identifying problems, and enabling optimized decision-making. M3O provides game-changing insight into a customer’s experience by correlating events and data from IT operations, business systems, and social media activity streams. The M3O Operational Intelligence Suite is available on premise or via the Cloud.

To learn more about Vitria or to request a customized product demonstration, please contact: pr@vitria.com

Additional Resource Links:
Vitria Website
Vitria Blog
Vitria on Twitter

About Vitria:
Vitria Technology, Inc. provides the industry’s leading Operational Intelligence suite, empowering partners and customers alike to develop innovative Operational Intelligence solutions to analyze business activities in the proper context and take real-time action. The result is faster, better decision-making. With a rich heritage as a technology pioneer, Vitria’s award-winning process integration solutions provide the backbone for many Global 2000 companies’ mission-critical business processes. Vitria has customers in North America, South America, Europe, Asia, and Australia.

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